The streaming era comes with its own set of challenges, paramount of which is the lack of data. Streaming services offer limited views into who is watching the content, and there is no incentive for them to share that information.
In this episode of the Media Clips Podcast, GHJ Filmed Entertainment Practice Leader Peter Klass talks to Lukasz Jeziorski, Founder and CEO of Plum Research about this demand for data and how companies like Plum Research are meeting that demand.
Lukasz explains how Plum Research is able to collect granular audience data points for streaming services and how access to this data can affect content.
Click here to listen to the episode.