GHJ's personalized approach ensures clients are set up for success.

HIGHLIGHTS

  • Optimized the company’s financial reporting 
  • Made industry connections, which helped the company grow and inform their annual strategic plans

 

BACKGROUND

Fresca Foods is a manufacturer and innovation partner to food companies. Fresca Foods’ audits were originally performed by a CPA firm that did not have expertise in the food industry. Although the company was compliant, the company felt there was an opportunity to improve the presentation of the financials to further identify efficiencies.   

When CFO Kirsten Anderberg, who has extensive experience in the food and beverage industry, joined the team, she decided to bring GHJ in based on her prior experience with the firm. She knew GHJ’s Food and Beverage Team had the expertise to get Fresca Foods’ financials fully optimized.

 

GHJ’S APPROACH

GHJ understands that food and beverage companies have their own specific set of challenges. GHJ’s Food and Beverage Team leveraged its industry knowledge to assist the Company with the transformation of its financial structure with key changes to account for the manufacturing operations to address Fresca Foods’ specific opportunities.

 

RESULTS

GHJ assisted the Company in reworking its financial statements to mirror industry standards and be more meaningful. These revised statements provided more transparency into the manufacturing process and allowed Fresca to benchmark against the industry. By being able to compare its performance to similar companies and better understand its manufacturing classifications, Fresca Foods is now able to identify areas for improvement and decrease inefficiencies. 

“GHJ’s work was instrumental in getting our financials into a more ideal structure and set us up for success in the long term,” said Fresca Foods CFO Kirsten Anderberg. “Their deep expertise in food and beverage was essential to getting us working more efficiently, and they have also connected us with the right industry people, so we are poised to grow.”

Kirsten and the Fresca team stay in regular contact with GHJ, and often meet in the client’s Colorado office or at trade shows around the country.