Aurora World Acquires Mary Meyer

GHJ is thrilled to announce its role in facilitating the acquisition of Mary Meyer by Aurora World, enhancing Aurora World's portfolio in the global stuffed toys market. Aurora World, a leader in gift products, will incorporate Mary Meyer’s operations. Mary Meyer has sold high-quality stuffed toys since 1933 and has a strong market presence in the U.S., UK and China.

GHJ provided financial and tax due diligence, tax structuring and general transaction support to ensure a smooth integration and to set the stage for accelerated growth and expanded market reach.

This acquisition broadens Aurora World’s product offerings and strengthens its position as a global leader in the gift industry. The combined capabilities of Aurora World and Mary Meyer create a robust platform for innovation and customer engagement worldwide.

To learn more about how GHJ helps companies achieve their goals through strategic acquisitions, please contact GHJ’s Transaction Advisory Services Practice.