Fromm International Acquired By Firelight Capital

GHJ is honored to have assisted its client Fromm International in its sale to private equity firm Firelight Capital. GHJ’s Transaction Advisory Services Team acted as a financial diligence advisor to Fromm International, assisting with a sell-side Quality of Earnings analysis and achieving a successful acquisition.

Fromm is known for its innovative tools, accessories and everyday essentials for beauty professionals and consumers. With thousands of points of distribution throughout North America and Western Europe including all Ulta Beauty Stores, Fromm is a key player in the beauty industry. The company has been owned by the same family since 1907, and this family will continue to own a portion of the company.

This is Firelight Capital’s first investment in beauty and deepens the firm’s commitment to investing in consumer businesses with strong growth potential.

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