For investment firms, navigating complex deals is about more than closing — it is about setting the stage for future success. GHJ worked with Sonoma Brands to ensure their latest investment advanced with clarity and confidence.

GHJ’s seasoned guidance and proactive due diligence services supported Sonoma Brands, a consumer products incubator, during its minority investment in Discovered Brands, a UK-based company dedicated to launching and scaling high-potential consumer products.

Sonoma Brands is an investment firm known for partnering with and building brands that connect with modern consumers. With a focus on innovation, Sonoma Brands invests in businesses poised for strong market impact, leveraging deep industry expertise and operational support.

Discovered Brands partners with emerging consumer product companies in the UK to provide capital, resources and strategic guidance. Its mission is to empower founders and accelerate growth for challenger brands in the food and beverage, wellness and lifestyle sectors.

GHJ’s Transaction Advisory Services (TAS) Practice provided buy-side financial diligence support to Sonoma Brands throughout the transaction. The Practice collaborated closely with Sonoma’s leadership team to help ensure a smooth and strategic investment process.

“This partnership demonstrates Sonoma Brands’ commitment to identifying and supporting innovative companies worldwide,” said Maria Shoemaker, a member of GHJ’s TAS Practice. “We were proud to provide guidance through this cross-border investment and look forward to the continued success of both organizations.”

Convex Capital served as the advisor to Discovered Brands. The transaction closed on Aug. 1, 2025.

GHJ’s TAS Practice provides comprehensive support for buy- and sell-side transactions with enterprise values ranging from $10 million to $3 billion, including due diligence, valuation, deal structuring and integration guidance.