The Movie Business Podcast Series with hosts Ilan Haimoff, partner at GHJ, and Jason E. Squire, professor at USC School of Cinematic Arts and editor of The Movie Business Book Fourth Edition, has on guest panelist Kevin Goetz, founder and CEO of Screen Engine/ASI LLC (one of the most influential market research companies in the entertainment industry). He has tested over 6,000 film titles and countless television programs worldwide. The Los Angeles Times named him “The Doctor of Audience-ology” and recognized him as one of the 100 most powerful and influential people in Southern California. Read Kevin’s chapter “Market Research” in The Movie Business Book.

Click here to listen to these entertainment experts discuss how market research has pivoted to serve clients during the pandemic and how both distribution and market research will be changed forever.

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Ilan Haimoff

Ilan Haimoff, CPA, CIA, CFE, CFF, is the Entertainment Practice Leader at GHJ. His specialty includes profit participation and forensic accounting on behalf of talent, investors and co-producers at both the major and mini studios. Ilan has over 30 years of accounting experience in public accounting…Learn More