GHJ’s Transaction Advisory Services (TAS) Practice performed unmatched financial due diligence services for automotive SaaS company, Bouncie (Tail Light LLC), as it underwent a growth recapitalization.

Bouncie is a GPS vehicle tracking device used to deliver real-time safety and awareness updates for fleet vehicles and families. It provides trip history, driving behaviors, accident notifications, vehicle health and more to improve road safety and make vehicle management smarter and more efficient. The company, headquartered in Dallas, Texas, was experiencing strong growth and a high demand for its product and sought opportunities to scale. Nova Street Partners, LLC, a Dallas-based private credit firm, partnered with the SaaS company to stimulate its growth and support an increasing consumer need. 

Throughout the transaction, GHJ’s TAS Practice performed consulting support and financial due diligence, including Quality of Earnings reporting, net working capital analysis, and debt and debt-like analyses.

“The team at Bouncie has successfully developed a highly sophisticated and differentiated product that exceeds the current standards available to both fleet operators and individual consumers,” said Maria Shoemaker, a member of GHJ’s TAS Practice. “We were honored to support the company during a pivotal stage in its growth, providing strategic guidance as it pursued opportunities to scale and respond to the growing market demand for its innovative solution.”

Cascadia Capital acted as the financial advisor to Bouncie. 

GHJ’s TAS Practice provides comprehensive support for buy-side and sell-side transactions with enterprise values ranging from $10 million to $3 billion, focused on delivering due diligence, valuation, deal structuring and integration guidance.

For more information about GHJ’s Transaction Advisory Services, visit: https://www.ghjadvisors.com/services/advisory-services/transaction-advisory-services.