GHJ hosted its 3rd Annual Entertainment and Media Forum, “The Shake Up of New Media: A Seismic Shift in Content Consumption,” on Thursday, Nov. 12, 2015, at Tiato in Santa Monica. The Forum focused on the future of multi-channel networks, content production and advertising. Event discussions centered around how online content is creating new streams of revenue for both advertisers and content producers, the shift to de-bundling content to meet consumer demands, how technology is changing the entertainment and new media landscape and more.
The event featured a panel of industry leaders including moderator Peter Klass, senior manager at GHJ; daytime Emmy-winning actress Michelle Stafford (General Hospital, The Young and the Restless); Lindsay Conner, partner at Manatt, Phelps & Phillips and head of its motion picture, television and digital content practice group; Roberto Orci, CEO of Acento Advertising with more than 30 years in marketing and advertising experience throughout Mexico, Canada and the U.S.; and Brian Toombs, director of Strategy at Funny or Die, an Emmy-winning leader in comedy entertainment.As highlighted during the Fourm, nearly half of the surveyed industry respondents predicted that new media advertisers will look to product integration and placement as a top marketing strategy. Additionally, advertising will become further fragmented as new media marketers pursue increasingly narrow niches through mobile devices.More material from the Forum: AGENDA WHITEPAPER BLOGS:
- The State of the MCN Industry
- The Evolution of Multi-Channel Networks Into Multi-Platform Networks
- Peter Klass, Senior Manager, GHJ (Moderator)
- Lindsay Conner, Partner, Manatt, Phelps & Phillips (Panelist)
- Roberto Orci, CEO, Acento Advertising (Panelist)
- Michelle Stafford, Actress/Producer/Director/Writer (Panelist)
- Brian Toombs, Vice President of Partner Content, Funny or Die (Panelist)
“The experience Nagpal and Sehgal have brought to our firm has benefited us and our clients immensely,” said Leon Janks, CPA and Managing Partner of the leading Los Angeles-based accounting firm. “I look forward to the positive contributions they will provide as partners and to the colleagues they mentor. This promotion is well deserved and we wish them continued success. We will continue to encourage new ideas through growing great people at our firm.”
GHJ is committed to developing a diverse group of innovative leaders who are making a positive impact not only with clients but also within the community. The Firm’s core values are leveraged as a living framework that fosters and cultivates our long-term relationships for future success and growth. Our goal is to support and nurture our emerging leaders to best serve and strategically advise our clients.