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What is in my food? The “Explorer’s” Dilemma

By: Nidhi Sapra Food is one of the most basic human needs. Some of the great migrations by our ancestors were driven by the need to find additional sources of food. The desire to find spices made Christopher Columbus set sail in 1400s. Hundreds of years later, the motivation to discover new food makes Anthony Bourdain hop from country to country. In the modern age, t [...]

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It’s Organic? Great. But is it Local?

Did you know a “9” at the beginning of your produce sticker number denotes an organic product? A growing number of consumers are seeking out organic foods and are willing to pay the price for that ever-more present, “organic” label. Along with not wanting to ingest chemicals from conventionally grown foods, these consumers cite that organic farming methods are better [...]

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Why blog? Why food?

Edible insects. Fruit/vegetable hybrids. Ramen-mania. Butter is back. Sour is the new black. Food trends can be fascinating. For those of us who are in the business of food, it’s something we track for many reasons. What’s new? What’s ahead? What do our clients need to know to stay relevant and innovative? But the truth is, even if your occupation isn’t in the food a [...]

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Entertainment and Media Newsletter: Volume 4, Issue 1

Welcome to the Entertainment and Media Newsletter, containing content related to the people, news and business issues we see in our day-to-day service to the industry.In this issue:Hollywood and Bollywood – A Closer LookThere is a great amount of potential between the Hollywood and Indian film industry, also known as Bollywood.Video Game Audits: What You Need to KnowI [...]

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Marketing Your Nonprofit to Donors Through Advocacy

By: Larry Kaplan, Nonprofit Consultant, Larry Kaplan Consulting Last month, I was featured in GHJ' panel discussion on marketing your nonprofit to donors. Some of you might wonder why an advocacy specialist would be on a panel about marketing and fundraising. Simple – advocacy is a form of marketing that can improve your program delivery and boost your fundraising. H [...]

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Social Media: How Nonprofits Can Better Engage Donors

By: Laurel Mintz, Founder & CEO, Elevate My Brand Social media is a necessary evil that is here to stay. There is no longer an argument that can be made especially for nonprofits that they can eschew this critical medium of communication with their staff, volunteers and donors. The million-dollar question then remains: how can nonprofits better engage their targe [...]

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Marketing 101 for Nonprofits

By: Laurel Mintz, Founder & CEO, Elevate My Brand As a nonprofit you wear many many hats. Some hats are organizational, some hats are fundraising. The one hat that is usually missing or terribly frayed is marketing. As discussed at GHJ' December 2nd nonprofit workshop, marketing is the #1 thing that nonprofits can do to increase their visibility and profitability [...]

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Congress Passes Tax Extender Package: ABLE Legislation for the Disabled

Late Tuesday, December 16, the Senate passed the tax package, H.R. 5771. This legislation includes the “Tax Increase Prevention Act of 2014 (TIPA),” which extends over 50 currently expired “extender” provisions through 2014. This tax package also includes H.R. 647, the “Achieving a Better Life Experience (ABLE) Act of 2014,” which est [...]

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Marketing Best Practices for Nonprofit Organziations

By: Margaret Karren We had a lively panel discussion yesterday at our GHJ Nonprofit Workshop on "Marketing Best Practices for Nonprofit Organizations." The panel was moderated by our own Director of Marketing Kari Schott. The panel discussed ideas and best practices around marketing strategy, branding, social media, advocacy and cause marketing. The key takeaways from [...]

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