GHJ Beverage Practice Leader Maria Pearman recently spoke to Authority Magazine about what new food and beverage brands should know.

Maria shares the five things necessary to create a food or beverage brand. She also discusses her thoughts on the key first steps a new food or beverage company should take, how a new brand should approach a fund raise and when a new company should consider hiring a consultant.

Maria Pearman is an expert in the beverage industry. A published author she has written the books Small Brewery Finance and Distillery Finance. She also sits on the Finance Committee for the Brewers Association, the nation’s largest industry organization for craft brewers.