The emergence of AI in professional services has elevated the opportunities for advisors to more effectively and accurately understand their work before looking to optimize it. GHJ Managing Partner Tom Barry explores this concept and what GHJ is doing to deliver stronger results for clients backed by data-driven insight in an article from Laurel. 

USING DATA TO INFORM IMPACT

The article examines how professional services firms have historically captured productivity to understand their impact and the ways this has evolved with technology and better tooling. It points to the benefits of understanding how providers’ time is allocated to empower advisors to spend more energy delivering value directly to clients. Today, GHJ uses AI-enabled Laurel for timekeeping to make decisions informed by data and better understand where time is being spent. This has allowed the Firm to prioritize areas that result in stronger business outcomes for its clients.

“When we [at GHJ] looked at our data, we had to ask ourselves: are we driving value through hours spent…or through the guidance provided to clients? The real advantage service providers bring is the insight and expertise delivered in times of scale, challenges or instability.” – Tom Barry

By better understanding the relationship between time and client impact, GHJ has been able to use these findings to continue optimizing its client services.

ABOUT TOM BARRY

Tom, CPA, leads GHJ’s vision, values and growth, supported by an expansive background in advisory and accounting services and a natural inclination toward entrepreneurship. In his role, he works closely with Firm leaders and GHJ’s Executive Committee to drive innovative client-centric services, adopt technology, enhance strategy and improve operations.

ABOUT LAUREL

GHJ uses Laurel across the organization to turn time into a strategic advantage. Laurel utilizes AI to automate timesheets, reveal patterns and increase the efficiencies of time spent.

Find out more about how GHJ uses AI to improve services and drive stronger business outcomes: The observability problem firms are not talking about.