GHJ Partner Talks About the Evolving Role of the CMO with WorldatWork

As marketers take on more strategic initiatives to assist with generating growth, the “CMO” title has lost its popularity. GHJ Partner and Chief Strategy Officer Mari-Anne Kehler discusses with WordatWork how the role is changing and how companies need to evolve to take advantage of the expertise at their disposal. Learn about the benefits of giving employees traditionally thought of as marketers a role in developing a company’s strategy.

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