The Association for Accounting Marketing’s award recognizes the Firm’s “Your Home Team Advantage” campaign for strategic impact, creative execution and firmwide engagement.

LOS ANGELES, CA – GHJ, a national advisory, tax and accounting firm, is proud to announce it has won the 2025 Advertising Campaign of the Year from the Association for Accounting Marketing (AAM). The accolade, an AAM Marketing Achievement Award (MAA), recognizes the Firm’s bold and creative “Your Home Team Advantage” campaign, which elevated brand visibility, strengthened market positioning and celebrated GHJ’s personalized, high-touch approach to client service.

The AAM-MAAs honor excellence in accounting marketing across the country. GHJ’s campaign stood out in the Advertising category, which recognizes the best in strategy, messaging, design and integration across print and digital channels.

“‘Your Home Team Advantage’ was more than a campaign — it illustrated the power of meeting clients where they are, proving that strength lies in the right people for the right clients,” said GHJ Partner and Chief Strategy Officer Mari-Anne Kehler. “This recognition from AAM highlights the power of aligning brand storytelling with client and employee experiences across the country, while staying true to our values of independence and personal connection.”

Launched in 2024, the campaign brought GHJ’s services and culture to life while engaging its people through a dynamic mix of digital advertising, event branding and employee activation. From GHJ’s headquarters in Los Angeles to market hubs in San Jose, Denver and Buffalo, the campaign was designed to communicate GHJ’s national reach and personalized service model while emphasizing the strategic role of its market hubs across the U.S. 

In a year that also included major growth milestones and leadership appointments, GHJ cultivated deep roots in key regions to better serve clients where they live and work. The campaign emphasizes that GHJ’s offices are more than physical locations; they are connection points that align the Firm’s full range of services with local market needs by offering clients direct access to industry expertise and senior-level guidance.

From supporting innovation in Northern California and advising entrepreneurs in Southern California, to driving regional growth in Denver and expanding expertise in Buffalo, “Your Home Team Advantage” demonstrates how GHJ’s local presence enables the Firm to provide high-touch, tailored service to clients across industries and regions.

“We created this campaign to highlight what truly sets GHJ apart — our people, our client-first approach and our ability to bring strategic support no matter where clients are based,” said Sarah Avila, leader in GHJ’s Marketing Team. “It has been incredibly rewarding to see how this campaign resonated both internally and externally, and this award validates the thought, creativity and collaboration that made it possible.”

The campaign was driven by GHJ’s in-house marketing team in collaboration with Firm and market hub leadership. Its multi-channel execution aligned closely with GHJ’s strategic objectives: to remain fiercely independent while growing with purpose, to deepen relationships with clients and to amplify the Firm’s presence in key markets across the U.S. to better reach clients.

GHJ’s marketing efforts have earned multiple accolades in recent years, including recognition for client experience and print advertising. The Firm remains committed to producing strategic, value-driven marketing that reflects its role as a trusted advisor to clients across industries.

To learn more about AAM’s award process and criteria, visit: accountingmarketing.org/engagement/awards/marketing-achievement-awards.

Learn more about GHJ here. 

About GHJ

GHJ is a national advisory and accounting firm with a mission to help its clients and team members #BeMore by pursuing their passions, building thriving businesses and creating a better future. Headquartered in Los Angeles with additional offices in San Jose, Buffalo and Denver and over 250 professionals and 23 partners throughout the U.S., GHJ serves thousands of clients worldwide. The Firm meets clients where they are and specializes in a diverse range of industries, including entertainment, food and beverage and media and advertising companies and nonprofit organizations.

Ranked as a Top-100 Firm, 7th Fastest-Growing Firm, Top Regional Leader in the West and Best Firm to Work For by Accounting Today, GHJ is recognized for its innovative approach and dedication to client success. This is driven by the belief that its collective diversity of thoughts, backgrounds and experiences are exactly what makes GHJ a place where employees can each #BeMore – together. Employees are invited to pursue their passions, deliver exceptional service and support the causes they care about. The Firm embraces hybrid work and prioritizes diversity, equity, inclusion and accessibility (DEIA). Additionally, GHJ Foundation supports the community through financial contributions and volunteerism.

GHJ is a member of the American Institute of Certified Public Accountants (AICPA), the AICPA Governmental Audit Quality Center (GAQC), the California Society of CPAs and the California Association of Nonprofits (CalNonprofit). As a member of HLB International, the global network of independent advisory and accounting firms, GHJ provides clients with seamless access to expertise in over 150 countries to deliver solutions that meet both local and global needs. 

###