Diversity, equity and inclusion (DEI) has become a reality of doing business in today’s marketplace. GHJ’s Senior Marketing and Business Development Manager Sarah Phelan interviewed several DEI leaders across the country, including GHJ’s Partner and Chief Strategy Officer Mari-Anne Kehler, on the value of marketers being involved in their firm’s DEI strategy so it supports and overlaps with marketing and business development (BD) efforts. Published on Association for Accounting Marketing’s (AAM’s) CPA Growth Trends, this article dives into the importance of DEI strategies and how marketing and BD teams can utilize DEI to have a greater impact in the marketplace.

Click to read about why marketers should be a part of DEI strategy.